The Underdog Marketing Theory: Embracing Success but Never Forgetting What...
Analysts and customers alike were stunned by a leaked internal memo from Starbucks CEO and founder Howard Schultz. In a letter to members of his senior staff, he at once praised the incredible pace of...
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Mozilla Experimenting with Social Features for Firefox
What if instead of surfing the web, you could surf your friends? Mozilla is developing a social addition to the popular Firefox web browser, revealed Mike Beltzner, Mozilla’s User Experience Lead, on...
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Monetize This!
Are you the sharp(i)est marketer in the business? Here’s your chance to make your mark by helping a well-known brand turn a huge social-media negative into a profit-generating positive. How would you...
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Reminder: LinkedIn Marketing Webinar on Thursday
“LinkedIn for Marketers: 7 Things Every Marketer Should Be Doing on LinkedIn, Paid & Free” will be the topic of a webinar scheduled for Thursday, Aug. 30, 2012 at 10 a.m. PST / 1 p.m. EST. You...
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Adobe Offers View Into Campaign Management with AdLens, Facebook Ad Exchange...
Digital Marketers and agencies are always looking for a better way to capture and view all aspects of their online campaigns – across search, display and social media channels. Today, Adobe announced...
View ArticleForward-Thinking Innovators to Explore New Opportunities for Success at Pivot...
NEW YORK – Pivot, the only conference focused on how leaders from big brands and agencies can succeed in a market transformed by Social Consumers, will deliver an incomparable two-day eruption of...
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AFAIK: Digitas, PointRoll, Nexage, ePrize, Mozes, TrustedTPV, Sgrouples
Here’s today’s 411 from the world of ones and zeros: Digitas announced the promotion of Dave Marsey, formerly SVP, Media Practice Lead, to the newly created role of EVP, Managing Director of Digitas...
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3 Social Engagement Myths & Why You Shouldn’t Believe Them
ADOTAS – Social ROI is being measured incorrectly. The metrics used to represent the impact of social don’t represent the true value that it provides for your brand. I see three main myths tripping up...
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Brands “Liking” Owned Digital Destinations over Social Media
(ADOTAS) NEW YORK – July 23, 2014 – Jun Group (www.jungroup.com) data released today shows that brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned...
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Five Ways Brands Can Prepare For a Successful Holiday Shopping Season Through...
If you have done any shopping during the months of November and December, then you’re all too familiar with the chaos that has come to define the holiday season in retail. And if you’re one of the many...
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